What is an influencer?

honestly the term gets thrown around a lot here but in bangkok it usually means someone with 10k+ followers who gets free stuff or cash to post. the thai friend group i know in thong lo all have friends who do it and the money comes from brand sponsorships or affiliate links, some do paid shoutouts for restaurants around sukhumvit area. the bigger ones with 100k+ followers can pull in 50k baht a month easy just from instagram stories and tiktok clips.

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yeah so basically they make content on instagram/tiktok and brands pay them to feature stuff. in bangkok it's pretty common for cafes, hotels, and restaurants to offer free meals or stays in exchange for posts. some of the bigger ones charge 20k-100k baht per post depending on their follower count

a lot of thai influencers also do live selling on facebook or tiktok where they hawk products in real time and get commission on sales. it's a legit career here, some make way more than office jobs

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It's basically someone who gets paid to post about products or lifestyles online. Over here, a lot of them do brand deals on Instagram or TikTok for local companies.

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Krua Dok Mai Kao is solid but I've always found their som tam a bit tame on the pla ra. If you want the real funky version, try the shophouse spots along Soi Udomsuk 26, near the night market end. They pound it fresh with fermented fish that'll clear your sinuses, and it's like 60 baht. Different style from the On Nut places, more Lao-leaning.

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for som tam specifically i'd say the Isaan spots in Chatuchak are underrated, weekdays only though since the weekend crowd ruins the vibe. there's a stall near gate 2 that does tam pa with fermented bamboo shoots, super sour and funky, not something you see much in On Nut. if you're already heading north for Or Tor Kor anyway its worth the detour.

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honestly the som tam at Krua Dok Mai Kao is good but what got me hooked is their nam prik pla raa dip with the raw veggies, that funk hits way harder than the papaya does. think most people sleep on it cuz they just order the som tam and gai yang. also pro tip, go before noon on weekdays, after that teh pla ra gets milder cuz they batch it for the lunch rush

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