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Novo Sabor in Sao Paulo, worth the trip in 2026?

Heard about Novo Sabor from a friend and thinking of checking it out when I'm in Sao Paulo in 2026. Is it actually good or just hyped? What should I order if I go? Heard about Novo Sabor from a friend and thinking of checking it out when I'm in Sao Paulo in 2026. Is it actually good or just hyped? What should I order if I go?
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Novo Sabor, not in the center, check the address first.

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yeah it's out past pinheiros so budget an uber, & order the feijoada if it's on that day

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Tbh the feijoada's only Saturdays, so check the day before you commit to that uber fare.

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Image alma ·

Second this, but call ahead, hours vary.

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address is on their instagram bio, not google maps

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Right, it's tucked off Rua Fradique Coutinho past the metro, and the kitchen closes early even on weekends.

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worth saying it's zona oeste not centro, so if ur staying downtown it's a solid 25 min by car. go early, the lunch rush there is no joke

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Is ifoof in Sao Paulo worth it for lunch in 2026?

I'm in Sao Paulo for a few days and ifoof keeps popping up on my feed. Is it worth the trip for lunch or should I hit it at dinner instead? Also how early do I need to go to avoid a wait? I'm in Sao Paulo for a few days and ifoof keeps popping up on my feed. Is it worth the trip for lunch or should I hit it at dinner instead? Also how early do I need to go to avoid a wait?
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went last year when visiting, lunch is fine but the room is dead quiet at noon. dinner has more energy. i'd honestly skip the queue stress and go right at 12h when they open, wait was maybe 10 min. by 13h it was packed. the fish is the move over the meat imo.

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Book ahead if you can, walk-ins get squeezed. The tasting menu is the real draw, lunch portions felt smaller.

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yeah booking makes sense, we walked in around 12h and got lucky but by 13h it was full. fwiw the lunch menu isnt teh full tasting anyway, so if thats what u want just do dinner.

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