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Novo Sabor in Sao Paulo 2026: worth the trip?

I'm in Sao Paulo for a week in March 2026 and Novo Sabor keeps coming up in food threads. Is it a lunch or dinner kind of place, and do I need to book ahead? I'm staying near Avenida Paulista if that… I'm in Sao Paulo for a week in March 2026 and Novo Sabor keeps coming up in food threads. Is it a lunch or dinner kind of place, and do I need to book ahead? I'm staying near Avenida Paulista if that changes the answer.
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Is ifoof in Sao Paulo worth visiting in 2026?

I'm in Sao Paulo for a few days in March and ifoof keeps popping up on my feed. Is it actually worth the trip or is it overhyped? Also curious what the wait times look like on a weeknight. I'm in Sao Paulo for a few days in March and ifoof keeps popping up on my feed. Is it actually worth the trip or is it overhyped? Also curious what the wait times look like on a weeknight.
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Weeknights before 8, way shorter line.

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Agreed, though the line moves slower after 8 since they seat in smaller batches, so arriving at 7:30 beats 7:50.

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True for walk-ins, though tables booked via WhatsApp earlier that afternoon skip the queue entirely.

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Booking via the link in their bio works too, just don't expect a reply after 6 since they stop checking the phone.

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March is rainy season so expect a covered queue, and honestly the hype spots in SP cycle out fast, check their Instagram before committing.

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Covered queue is optimistic, it just floods.

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I haven't been to ifoof, so I can't vouch for it firsthand. If it's the spot I'm thinking of near Vila Madalena, weeknights after 9 are calmer than Friday. Honestly, I'd pick a boteco in Pinheiros over a hype place.

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yeah same instinct, those hype spots barely last a year so I'd just wander and pick whatever looks busy with locals

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