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Is ifoof in Sao Paulo worth visiting in 2026?

I'm in Sao Paulo for a few days in March and ifoof keeps popping up on my feed. Is it actually worth the trip or is it overhyped? Also curious what the wait times look like on a weeknight. I'm in Sao Paulo for a few days in March and ifoof keeps popping up on my feed. Is it actually worth the trip or is it overhyped? Also curious what the wait times look like on a weeknight.
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Weeknights before 8, way shorter line.

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Agreed, though the line moves slower after 8 since they seat in smaller batches, so arriving at 7:30 beats 7:50.

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True for walk-ins, though tables booked via WhatsApp earlier that afternoon skip the queue entirely.

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Booking via the link in their bio works too, just don't expect a reply after 6 since they stop checking the phone.

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March is rainy season so expect a covered queue, and honestly the hype spots in SP cycle out fast, check their Instagram before committing.

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Covered queue is optimistic, it just floods.

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I haven't been to ifoof, so I can't vouch for it firsthand. If it's the spot I'm thinking of near Vila Madalena, weeknights after 9 are calmer than Friday. Honestly, I'd pick a boteco in Pinheiros over a hype place.

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yeah same instinct, those hype spots barely last a year so I'd just wander and pick whatever looks busy with locals

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Best noodles near ifoof in Sao Paulo 2026?

I'm visiting Sao Paulo next month and ifoof keeps coming up in restaurant lists. What should I order there, and is it worth the trip from Pinheiros? Any tips on timing to avoid a wait would help. I'm visiting Sao Paulo next month and ifoof keeps coming up in restaurant lists. What should I order there, and is it worth the trip from Pinheiros? Any tips on timing to avoid a wait would help.
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The gyoza are the sleeper hit, and the Pinheiros walk along Rua dos Pinheiros takes about 25 minutes.

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Those gyoza sell out by like 1pm on weekends so go earlier than the walk timing suggests.

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Order the lamen, go before noon.

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Yeah, closer to 11:30 if you want a seat.

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Going before noon is right, though I'd aim for 11:15 since the tiny room fills fast once office lunch starts.

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Eleven fifteen works, but Tuesdays and Wednesdays are quieter since fewer offices book group lunches early in the week.

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